De Beers has also rescheduled its auctions and postponed planned viewings of its tough diamonds as beleaguered buyers await a market revival. The chairman of the Gem & Jewellery Export Promotion Council warned the fall in demand would harm exports this quarter. The business shall be housed in a new venture, Novel Jewels Ltd, which can build large-format unique jewellery retail shops across India, with in-house jewellery brands, the diversified group said in a media statement. ET was the primary to report the group’s plans to enter the branded jewelry retail enterprise, in its November 1, 2022 edition. While seashells …