Nowadays, fast fashion brands produce about fifty two “micro-seasons” a year—or one new “collection” per week. According to writer Elizabeth Cline, this began when Zara shifted to bi-weekly deliveries of latest merchandise in the early aughts. Since then, it’s been customary for stores to have a towering supply of stock always, so manufacturers don’t have to fret about running out of garments. By replicating streetwear and fashion week trends as they seem in real-time, these firms can create new, desirable styles weekly, if not every day.
- The funding round was led by Slauson & Co. and had additional participation from